Hair: Going Brazilian.
Normally, when a girl talks about "going to Brazil" or "getting a Brazilian" with her hair, she's referring to a bikini wax. (Ouch!)
However, there is an "up and coming" new reference to "Brazil" and your "hair"... And this one is probably less painful, so you don't need to pop an ibuprofen before you get it done.
The New York Times Thursday Styles section had a piece on a new hair straightening treatment from Brazil. It's called , "Brazilian Keratin Treatment," and so far, it's not available in Boston. (Tear!) But like so many things that I have had to wait a few years to arrive since moving here (Daily Candy, Barney's at Copley, Lacoste, Jimmy Choo, Exhale's Power Body Detox), I am sure this one will be here in no time.
According to the article, this is "neither a relaxer nor a straightener, both of which use caustic chemicals to change the texture of the hair."
So how does it work?
An active protein is added to the hair, then a 450-degree iron is used to seal in the moisture to the cuticles. It takes up to four hours and can cost up to $600... But the end result (which lasts six weeks) is silky smooth hair.
Silky smooth hair that isn't fried.
Now, if only the other kind of Brazilian was as pain free and easy to show off!
(Well, if your Britney Spears, you probably can more easily show it off. Eww!)
However, there is an "up and coming" new reference to "Brazil" and your "hair"... And this one is probably less painful, so you don't need to pop an ibuprofen before you get it done.
The New York Times Thursday Styles section had a piece on a new hair straightening treatment from Brazil. It's called , "Brazilian Keratin Treatment," and so far, it's not available in Boston. (Tear!) But like so many things that I have had to wait a few years to arrive since moving here (Daily Candy, Barney's at Copley, Lacoste, Jimmy Choo, Exhale's Power Body Detox), I am sure this one will be here in no time.
According to the article, this is "neither a relaxer nor a straightener, both of which use caustic chemicals to change the texture of the hair."
So how does it work?
An active protein is added to the hair, then a 450-degree iron is used to seal in the moisture to the cuticles. It takes up to four hours and can cost up to $600... But the end result (which lasts six weeks) is silky smooth hair.
Silky smooth hair that isn't fried.
Now, if only the other kind of Brazilian was as pain free and easy to show off!
(Well, if your Britney Spears, you probably can more easily show it off. Eww!)
Comments