Search Marketing $$$.

Because I have worked at two different search marketing shops I get asked all of the time by people in the industry (and PR people who try to recruit me for freelance work - sorry folks, can't!) what the salary ranges are for people in my industry.

I came across a good industry article today that talks about search marketing salary ranges. Here's a clip from the piece...

Based on information gleaned from the few firms that publish salary ranges in their job openings, several compensation trends appear. An entry-level SEM position tends to range from $30,000 to $45,000, for example. I did come across one firm, though, that sought an SEM marketing analyst for $10 an hour. You had to answer the phones, too.

If you possess three- to five-years experience in the industry, salaries range from $50,000 to $75,000. This includes the majority of the salary information published for online marketing account managers. More tenured, expert-level paid and organic search optimization specialists can garner $75,000 to $90,000 a year.

Senior management salaries tend to range from $70,000 to $120,000, while SEM directors can earn $95,000 to $150, 000. Of the few VP-level positions that post salary ranges, the most common offering is from $100,000 to $200,000 a year.


What the author of the piece basically says (and I agree with them) is that salaries will vary greatly from SEM shop to SEM shop... But the more experience you have, the more you will make, whether you work at a firm or in-house doing SEM.

Comments

Anonymous said…
my thoughts:
on a positive note...there is alot of opportunity for growth and to make money (we all know i have heard this speech before...but it is nice to see proof)
on a more immediate front though...i should def. be making more money now...grrrrr...fingers crossed that that happens soon

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