Starbucks Oatmeal.

I didn't get to try the new Starbucks Oatmeal yesterday, as I was running late and had a bunch of meetings throughout the day. So I picked some up on my way home from the gym this morning.



And here are my thoughts on it...
  • It smells wonderful.
  • I got it with the dried fruit... And the fruits were beautiful and tangy, as they should be.
  • The oatmeal itself has no flavor to it... So you may want to add some raw sugar or Splenda to it yourself.
  • The container it comes in is easily transportable...Nothing can spill out of it.
I liked it. I think it's a wonderful option to all the other high-calorie stuff you can get for breakfast from Starbucks. And if you're lazy like me, and you don't make breakfast at home (or even eat breakfast at all), this is an ideal solution for you.

Comments

Anonymous said…
it's quaker instant oatmeal. they open a .25 package, add some water, and charge you close to $3.
Me said…
Yeah... I did notice that too... When they ducked behind the counter to make it.

I didn't want to mention in the post, though, that you could just keep a box of the Quaker stuff at your work desk... Because I wanted to stress to people that Starbucks actually now has a healthy breakfast option.
Anonymous said…
Make your own. It's healthier for you and smells good. Try adding brown sugar.
Anonymous said…
My local Starbucks is across the street from a Au Bon Pain which serves real oatmeal out of a steam table. I don't like ABP's coffee so was excited that Starbuck's had an alternative. I tried their new product this morning for the first time. IT'S JUST AWFUL. They pull a pack of instant oatmeal from behind the counter and add some hot water from the dispenser. It was watery and only lukewarm by the time it has fully rehydrated. You would think they could spring for a hot plate and pot to make real oatmeal rather than this disaster. The instant kind isn't even that healthly as most of the complex carbs are broken down into simple starches. For example, the South Beach Diet specifically excludes instant oatmeal as an allowed food because of this. What a lost opportunity.
Anonymous said…
I tried the oatmeal today....AWFUL....over priced. I can't believe they charge an extra 50 cents for the nuts,fruit and brown sugar..... I was hoping for something special...well it isn't.
Anonymous said…
I love the oatmeal. It's not "instant", yes, it comes pre-packaged, but technically you have to let it sit for 3 minutes. I usually eat Instant quaker oats and that usually turns out to be a soggy watery mess. Which I eat anyway because it's good for you. Yes it's cheaper if you just make it at home, but in that aspect isn't everything? By the way, no one is putting a gun to a customer's head forcing them to buy it. A customer will pay for it if they like it enough.
Anonymous said…
Anything is cheaper if you make it at home. If a customer likes it enough they'll pay for it.

I dislike oatmeal for the most part, I tried this and I really liked it.

Yes this is not a "gourmet-best oatmeal for you" type. But this is way better than the instant oatmeal I have at home. The texture is much better.
Anonymous said…
My mom loves Starbuck's oatmeal. She just told me about it in a super-excited tone.
Mary Cyrus said…
It's more complicated than just springing for a hotplate in order to make non-instant oatmeal at Starbucks. Baristas do not have food-handlers' licenses and would be required to acquire them in order to actually cook oatmeal. Also, if the oatmeal is watery, it's only because the barista has added too much water. Alternately, you can ask them to make your oatmeal with steamed milk. It's pretty tasty that way. I eat mine with brown sugar and mixed nuts.
Mommycruz said…
What a scam. It's good as a healthier option but that's it. I was teased every day by the amazing posters so decided to try it today. Packaged instant oats I could have easily made on the run for a fraction of the cost. It tastes good though if you're desperate, but not what the advertising makes you think it will be.
Anonymous said…
I work for starbucks and let me tell you this is DEFINATELY NOT Quaker Oatmeal. Yes it comes in a packet that is similar to the type of packaging that quaker uses, but it is not Quaker. You can ask to see the package if you like, it has the nutritional info on it. and they do not, or at least should not be charging extra for any of the toppings even if you want all three types offered. If they do charge you for toppings I would definately question them on it
IntenseLiaison said…
No it's not Quaker Instant Oatmeal. I don't work for Starbucks but I guarantee you it's not- I have been eating those packets of instant Oatmeal since I was a kid. The consistency of the oatmeal is different, and it takes more time to be ready.

I suspect it's a steel cut oatmeal- the texture is like full-cooked oatmeal (glutinous) and not at all like the flat, flaked texture of instant (rolled) oatmeals.

Quaker does offer a steal cut oatmeal which cooks in 5 minutes with hot water.

As much as I LOVE this new Starbucks oatmeal- I'm going to try the Quaker Steel Cut to see if I like that as well. I would love to buy Starbucks' oatmeal each morning but frankly refuse to rationalize paying CAD $3.75 for it.
Dorna said…
C'mon guys, yeah, everyone knows it's cheaper to make ANYTHING at home, including coffee, duh?

When you don't have time in the morning, or you're lazy, and you're hungry, it's a good option to have besides the other breakfast items they have there! I am staying in a hotel today and I picked the starbucks oatmeal over the fancy breakfast in the restaurant even though my company pays for it!
Kristen Zatina said…
The new Starbucks menu provoked me to have a new thought on an old favorite...

Surpassing reduced-calorie coffee cake to become the number one food item throughout the entire company-wide chain, OATMEAL has become Starbucks’ most successful food launch of all time.

Now the analysts are asking WHY? It’s not that cold yet outside. It costs about 25% more than most other choices in the big, glass case. And well, it’s oatmeal for Pete’s sake! The descendent of grandma’s porridge! A food synonymous with an old man topped with fluffy white hair and a colonial hat!

Maybe it was the genius title that emerged from a Seattle-based brainstorm: “The Perfect Oatmeal” leaves little room to contest quality. Or is it the 1.5 million free coupons that Starbucks sent out to its rewards-program members? Or the frequently flashed fact that oatmeal lowers cholesterol? The packaging is trendy? Are oats 100% recyclable? Perhaps customers are just too intimidated by the word “piadini” to attempt pronouncing that instead during the breakfast rush?

Or is it something as simple as service?

YOU don’t just want oatmeal. YOU want it with brown sugar, nuts, dried fruit toppings or a combination. Three minutes of seeping later, YOUR oatmeal is fully prepared, ready for YOU to enjoy. It’s exactly like ordering the original coffee beverages that propelled Starbucks’ initial growth. It wasn’t a complicated idea. YOU order YOUR latte decaf, skim, not too hot, with an extra shot… The baristas are at YOUR command and while YOU are in control, YOU don’t have to do a thing except literally taste the fruits of YOUR hard earned money.

That's my take on how Starbucks sowed their wild oats and reaped the revenue.

- Kristen Zatina
www.entrequest.com
Anonymous said…
It's not at all "Quaker instant oatmeal." It is much, much better! I'd love to buy it if I could find it. Unfortunately the instant oatmeals that I have found are like Quaker, i.e., they have a much mushier texture and are full of sugar.
Man of Steal said…
Dear Steve from Starbucks,

Seriously? You must have drank the corporate Kool-Aid or something...

To everyone who thinks this is not Quaker oatmeal:

Go into a Starbucks. Ask for some oatmeal, but tell them that you do not want to eat it until later, so could they please give it to you without opening the packet. After they do so, look directly under the ingredients and read the words "Manufactured by the Quaker Oats Company, Chicago IL 60604."While it may not be identical to the stuff you buy at the store, there's no question that it comes from the same place.
Anonymous said…
I love oatmeal, and almost got this a couple days ago for a late, mild dinner. It was suggested by the barista, but I balked because I am really picky about how oatmeal is prepared. I like it somewhat thick and dry with a lot of super hot milk as a topping. Does anyone have a suggestion as to how I could have ordered this? Would I ask for the oatmeal to be made with steamed milk as mentioned, or would I order the steamed milk separately and add to the oatmeal? Does it cost more to have the oatmeal made with milk?

I wish I had ordered this instead of the reduced fat cinnamon coffee cake. I have now got quite ill twice after eating it. I am not sure of the cause, but suspect the gooshy, slimy filling. Any ideas? I had food poisoning-type symptoms both times and based on timing and other factors, the coffee cake seemed to be the likeliest culprit, though an unexpected one!
Anonymous said…
Had some oatmeal yesterday and was given all three toppings- didn't even ask. Thought it was pretty good as a breakfast option and thought would het it again Today in a different state, different Starbucks ( this one in one of the highway rest areas), was told I could only have one and had to pay .40 for any additional, which really annoyed me, especially for the price for a .25 bag of oatmeal, and even more so because I was given all three yesterday. Previous Starbucks poster said they should not be charging. Any thoughts? Thanks.
Anonymous said…
I carpool to work and nine times out of ten I'd rather get a SB coffee than make breakfast at home. I like the SB oatmeal. I usually ask them not to make it and just add water when I get to work. I'm sure it's over priced but this weekend I bought my own instant oatmeal, and raisins/cranberry mix at Trader Joe's and just the fruit toppings cost me about $10. That wouldn't be such a big deal but now I'm slamming down the toppings as well. By buying the prepackaged deal I am sticking with my portion sizes and not snacking. It just depends on what you are looking for in a meal.

Anything you make at home is going to be better or cheaper.
Anonymous said…
I love the Starbucks Oatmeal but i started to buy and make at home the Quaker Oatmeal Maple which has saved me ALOT!!!! But there is one problem, i want the dried fruits and nuts that come with the starbucks Oatmeal. Does anyone know where i can get them from so i can add them to my one minute oatmeal? A $2.00 package makes me 10 times more than the Starbucks one. Email me at summerroll10@gmail.com if you know where i can purchase the fruits and nuts. THanks!
Anonymous said…
Hmmm...when I asked the clerk what kind of oatmeal they serve, he said it was packaged especially for Starbucks. I thought it was rather tasty, but then I use brown sugar and milk.

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