Starbucks Oatmeal.
I didn't get to try the new Starbucks Oatmeal yesterday, as I was running late and had a bunch of meetings throughout the day. So I picked some up on my way home from the gym this morning.
And here are my thoughts on it...
And here are my thoughts on it...
- It smells wonderful.
- I got it with the dried fruit... And the fruits were beautiful and tangy, as they should be.
- The oatmeal itself has no flavor to it... So you may want to add some raw sugar or Splenda to it yourself.
- The container it comes in is easily transportable...Nothing can spill out of it.
Comments
I didn't want to mention in the post, though, that you could just keep a box of the Quaker stuff at your work desk... Because I wanted to stress to people that Starbucks actually now has a healthy breakfast option.
I dislike oatmeal for the most part, I tried this and I really liked it.
Yes this is not a "gourmet-best oatmeal for you" type. But this is way better than the instant oatmeal I have at home. The texture is much better.
I suspect it's a steel cut oatmeal- the texture is like full-cooked oatmeal (glutinous) and not at all like the flat, flaked texture of instant (rolled) oatmeals.
Quaker does offer a steal cut oatmeal which cooks in 5 minutes with hot water.
As much as I LOVE this new Starbucks oatmeal- I'm going to try the Quaker Steel Cut to see if I like that as well. I would love to buy Starbucks' oatmeal each morning but frankly refuse to rationalize paying CAD $3.75 for it.
When you don't have time in the morning, or you're lazy, and you're hungry, it's a good option to have besides the other breakfast items they have there! I am staying in a hotel today and I picked the starbucks oatmeal over the fancy breakfast in the restaurant even though my company pays for it!
Surpassing reduced-calorie coffee cake to become the number one food item throughout the entire company-wide chain, OATMEAL has become Starbucks’ most successful food launch of all time.
Now the analysts are asking WHY? It’s not that cold yet outside. It costs about 25% more than most other choices in the big, glass case. And well, it’s oatmeal for Pete’s sake! The descendent of grandma’s porridge! A food synonymous with an old man topped with fluffy white hair and a colonial hat!
Maybe it was the genius title that emerged from a Seattle-based brainstorm: “The Perfect Oatmeal” leaves little room to contest quality. Or is it the 1.5 million free coupons that Starbucks sent out to its rewards-program members? Or the frequently flashed fact that oatmeal lowers cholesterol? The packaging is trendy? Are oats 100% recyclable? Perhaps customers are just too intimidated by the word “piadini” to attempt pronouncing that instead during the breakfast rush?
Or is it something as simple as service?
YOU don’t just want oatmeal. YOU want it with brown sugar, nuts, dried fruit toppings or a combination. Three minutes of seeping later, YOUR oatmeal is fully prepared, ready for YOU to enjoy. It’s exactly like ordering the original coffee beverages that propelled Starbucks’ initial growth. It wasn’t a complicated idea. YOU order YOUR latte decaf, skim, not too hot, with an extra shot… The baristas are at YOUR command and while YOU are in control, YOU don’t have to do a thing except literally taste the fruits of YOUR hard earned money.
That's my take on how Starbucks sowed their wild oats and reaped the revenue.
- Kristen Zatina
www.entrequest.com
Seriously? You must have drank the corporate Kool-Aid or something...
To everyone who thinks this is not Quaker oatmeal:
Go into a Starbucks. Ask for some oatmeal, but tell them that you do not want to eat it until later, so could they please give it to you without opening the packet. After they do so, look directly under the ingredients and read the words "Manufactured by the Quaker Oats Company, Chicago IL 60604."While it may not be identical to the stuff you buy at the store, there's no question that it comes from the same place.
I wish I had ordered this instead of the reduced fat cinnamon coffee cake. I have now got quite ill twice after eating it. I am not sure of the cause, but suspect the gooshy, slimy filling. Any ideas? I had food poisoning-type symptoms both times and based on timing and other factors, the coffee cake seemed to be the likeliest culprit, though an unexpected one!
Anything you make at home is going to be better or cheaper.